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CubeSmart closes three deals in Brooklyn and Queens in year-end splurge

first_imgMessage* Share on FacebookShare on TwitterShare on LinkedinShare via Email Share via Shortlink Full Name* Share via Shortlink Self-storage giant closes on two building purchases and new ground lease. (Getty, CubeSmart) Self-storage giant CubeSmart purchased two buildings in Brooklyn and Queens for a combined $125 million and secured a new ground lease valued at $50 million, according to property records filed Thursday.The self-storage sector has proven to be among the most resilient to the pandemic, as economic headwinds tend to bolster demand for storage space.CubeSmart paid $77 million to acquire a 79,000-square-foot storage facility at 338 3rd Avenue in Gowanus — where the city is proposing a rezoning project expected to add thousands of new residential units — and $48.5 million for a building of nearly the same size at 33-24 Woodside Avenue in Woodside.ADVERTISEMENTCubeSmart also took over a ground lease at 163 6th Street in Gowanus, where a 76,000-square-foot building sits just a few blocks away from the 3rd Avenue property.Read moreRezoning Gowanus, de Blasio’s shot at redemption, is no sure thingNexPoint Advisors buys self-storage company for $900MBrookfield looks to shed self-storage portfolio for $1.3B Email Address* The three properties, currently managed and operated by the real estate investment trust, are part of its recent agreement to purchase an eight-building portfolio from Storage Deluxe for $540 million. CubeSmart announced the deal in October.To finance the acquisitions, the company said it will pay just over $200 million in cash and more than $180 million in ownership units that are convertible to stock, while assuming roughly $155 million of existing debt.CubeSmart is one of the country’s largest owners and operators of self-storage space, with more than 1,200 properties throughout the U.S. in its portfolio.Contact the authorlast_img read more

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Penn State-bound athlete shot dead days before departure to start freshman year

first_img FacebookTwitterLinkedInEmailiStock/Thinkstock(PHILADELPHIA) — A freshman set to begin his college athletic career at Penn State next week has been shot dead in his home city of Philadelphia.Kristian Marche, a track and field athlete, was shot in the head on his own street Monday night, according to Philadelphia police.Marche, 18, was found in a back driveway and taken to a hospital where he died, authorities said.“There is no suspect description at this time,” police said Thursday.“We believe this was targeted. We have no reason to believe that this was a random act,” Philadelphia Police Lt. Norman Davenport told ABC Philadelphia station WPVI-TV. “There was nothing in Kristian’s past that would suggest that this crime should have occurred. That’s why we’re making this appeal because this case needs to be solved.”Marche was an incoming Penn State freshman on a partial scholarship with the track and field program, a Penn State Athletics spokesman told ABC News.He was set to start classes next Monday.“We are deeply saddened by this tragedy; another young person taken from his loved ones far too early,” Penn State Director of Athletics Sandy Barbour said in a statement. “Our thoughts are with Kristian’s family and friends; we will do what we can to support them and our track and field students and staff during this very difficult time.”Jackson Duncan, whose nonprofit helps inner-city high school athletes, told WPVI that his student Marche “did his SATs, went to school, got good grades. He took care of his teammates. The kid did everything right.”He added: “For him to end like this; it’s heartbreaking.”Copyright © 2018, ABC Radio. All rights reserved. August 16, 2018 /Sports News – National Penn State-bound athlete shot dead days before departure to start freshman year Written bycenter_img Beau Lundlast_img read more

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2nd-half goals lift Real Salt Lake over LA Galaxy, 2-0

first_img Tags: MLS/Real Salt Lake FacebookTwitterLinkedInEmailSANDY, Utah (AP) — Albert Rusnak and Damir Kreilach scored second-half goals and Real Salt Lake beat the LA Galaxy 2-0 on Wednesday night.Real Salt Lake ended a three-game home losing streak.The Galaxy lost 2-0 to Colorado on Saturday — their first defeat since July 18 — and are winless in three.Rusnak scored on a penalty kick in the 65th minute. Seven minutes later, Kreilach’s sixth goal of the season came from the top of the 18-yard box on a cross from Rusnak. September 23, 2020 /Sports News – Local 2nd-half goals lift Real Salt Lake over LA Galaxy, 2-0 Written by Associated Presslast_img

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Evansville Schools Must Allow Transgender Teen To Use Boys’ Bathroom

first_imgOlivia Covington for www.theindianalawyer.com A transgender Evansville teen will be permitted to use the boys’ bathroom this school year after a district court judge issued an injunction against the Evansville Vanderburgh School Corporation, finding the school district cannot require the teen to use the girls’ restroom because his birth certificate identifies him as female.Indiana Southern District Court Judge William T. Lawrence entered the injunction against the school district Friday after the ACLU of Indiana sued in February on behalf of J.A.W., a now-17-year-old senior at North High School in Evansville. J.A.W. was born female but has publicly identified as male since the time he was in eighth grade.When J.A.W. entered high school, he and another transgender student began using the boys’ restroom to change before and after gym class, an action they took without permission and that drew complaints from parents. J.A.W. was instructed not to use the boys’ restroom and was instead told to use a girls’ locker room, not in use and to use the gender-neutral restroom in the school nurse’s office.J.A.W., however, claimed the nurse’s office was far from his classes and was often locked, so he did not use that option. Instead, the teen began limiting his fluid intake during the school today to avoid having to use the restroom.J.A.W.’s request to use the boys’ bathroom during his sophomore year also was denied, and he was once again instructed to use an empty girls’ locker room before and after gym class. The teen then began counseling in September 2016 and was diagnosed with gender dysphoria. He began hormone therapy in the fall of 2017 and, according to Lawrence, is “very unlikely to be mistaken for a girl at this point.”Then in 2018, relying on the 7th Circuit Court of Appeals’ decision in the Wisconsin case of Whitaker By Whitaker v. Kenosha Unified Sch. Dist. No. 1 Bd. Of Educ., 858 F.3d 10134, 1044 (7th Cir. 2017), J.A.W.’s attorney told EVSC that he was entitled to use the boys’ restrooms. EVSC’s counsel disagreed, prompting the instant lawsuit.Lawrence relied heavily on Whitaker to support the issuance of the injunction against the school district. Starting with J.A.W.’s Title IX claim, the judge rejected EVSC’s argument that “Whitaker did not hold that ‘schools are prohibited from requiring a parental request prior to allowing transgender students to access restrooms in alignment with their gender identity’ or that ‘schools are prohibited from requiring some evidence that access to such facilities is medical, psychologically, and developmentally necessary and appropriate for the individual student.’”“That is true – Whitaker did not specifically hold either of those things,” Lawrence wrote. “But that is irrelevant to the issue now before the Court because EVSC has made it clear … that its decision to prohibit J.A.W. from using boys’ restrooms was not based on either a requirement that there be a parental request or a requirement of any sort of evidence regarding what is necessary and appropriate for J.A.W.“Rather, EVSC’s position unequivocally is that unless and until J.A.W. obtains a birth certificate that states that his sex is male — something that appears to be legally impossible for him to do at this point in time — he will not be permitted to use the boys’ restrooms,” Lawrence continued, writing in a footnote that the law the school district cites for its birth certificate argument would not allow J.A.W. to have his birth certificate changed.The judge also rejected EVSC’s arguments against J.A.W.’s Equal Protection claim, finding the district’s justification for requiring J.A.W. to use the girls’ restrooms — “preventing disruption and protecting the safety of all of its students, both transgender and cisgender” — was “based on sheer conjecture and abstraction.” He noted students have begun complaining about J.A.W., who now appears masculine, using the girls’ facilities. Further, students who might complain about him using the boys’ restrooms likely “would be unaware of the content of his birth certificate,” Lawrence said.Finally, Lawrence held J.A.W. has no adequate remedy at law for his “discomfort, distress, and anxiety when he is forced to use a girls’ restroom because it is inconsistent with his male identity,” finding the continued denial of his use of boys’ facilities would constitute irreparable harm. The judge also determined a monetary award would be inadequate compensation “for the type of stress and anxiety J.A.W. likely would experience for the remainder of his time in high school if an injunction were not granted.”The ACLU of Indiana celebrated Lawrence’s ruling on Monday, saying transgender students such as J.A.W. may confront bullying if they are denied access to restrooms that align with their gender identity.“Today’s decision affirms that denying a student his right to use the correct restroom is discrimination, plain and simple,” legal director Ken Falk said in a Monday statement. “This is consistent with the great wealth of authority and many Indiana school corporations follow the law in this regard.”“Schools should be a safe place for kids and the refusal to allow a student to use the correct restroom can be extremely emotionally damaging,” Kit Malone, ACLU of Indiana advocate and educator, added. “Today’s ruling will help ensure that J.A.W. does not have to endure the emotional hardships, and often increased bullying, that arises from such discrimination.”For its part, EVSC said its legal counsel is reviewing Lawrence’s ruling.“We remain committed to maintaining safe and caring learning environments for all of our students,” spokesman Jason Woebkenberg wrote in an email to Indiana Lawyer.Friday’s ruling marks the second time J.A.W. has won a legal victory in the case of J.A.W. v. Evansville Vanderburgh School Corporation, 3:18-cv-37. https://ecf.insd.uscourts.gov/cgi-bin/show_public_doc?32018cv0037-68 Lawrence allowed the case to proceed in June after he rejected the school district’s argument that only the teen’s parents could act as his next friend in the litigation. https://www.theindianalawyer.com/articles/47205-transgender-teens-restroom-suit-against-evansville-schools-proceedsThe complaint originally named Wyatt Squires, a transgender advocate and mentor acting as J.A.W.’s next friend, as a plaintiff. Lawrence ultimately removed Squires from the case and allowed J.A.W. to litigate in his own name. FacebookTwitterCopy LinkEmailSharecenter_img 9last_img read more

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Ocean City Police Activity Report for July 6 to 12

first_imgJuly 6, 2014: Sunday                                                Calls for service: 246Motor Vehicle Stops: 23Motor Vehicle Accidents: 5Property Checks: 18Alarms: 1The Police Department assisted with 15 Fire and 16 EMS callsMotor vehicle accident, 4400 block Central Ave., at 11:35amWarrant, 900 block West Ave., one in custody, at 12:00pmTheft, 30th Street, at 12:03pmMotor vehicle accident, 800 block West Ave., at 1:34pmMotor vehicle accident, 200 block E. Atlantic Blvd., at 2:39pmTheft, 1300 block Boardwalk, at 3:34pmDomestic violence, 800 block Boardwalk, at 5:07pmMotor vehicle accident, 7th St. & Atlantic Ave., at 5:12pmShoplifting, 1100 block Boardwalk, at 7:47pmMotor vehicle accident, 9th St. & Ocean Ave., at 7:54pmShoplifting, 1100 block Boardwalk, at 10:12pm July 7, 2014: Monday Calls for service: 187Motor Vehicle Stops: 25Motor Vehicle Accidents: 8Property Checks: 37Alarms: 4The Police Department assisted with 10 Fire and 11 EMS callsMotor vehicle accident, 9th Street, at 10:09amFraud, 700 block Asbury Ave., at 10:40amMotor vehicle accident, 34th St. & Bay Ave., at 10:45amMotor vehicle accident, 8th St. & West Ave., at 11:01amMotor vehicle accident, 1200 block West Ave., at 12:15pmMotor vehicle accident, 1100 block Ocean Ave., at12:22pmShoplifting, 1100 block Boardwalk, at 12:27pmMotor vehicle accident, 48th st. & Asbury Ave., at 1:11pmCounterfeiting, 1000 block Boardwalk, at 1:46pmCounterfeiting, 600 block Boardwalk, at 2:49pmCounterfeiting, 600 block Boardwalk, at 3:19pmFraud, 800 block Asbury Ave., at 6:05pmMotor vehicle accident, 1200 block West Ave., at 8:42pmMotor vehicle accident, 800 block 6th St., at 9:15pmFraud, 700 block Boardwalk, at 10:31pm July 9, 2014: WednesdayCalls for service: 177Motor Vehicle Stops: 30Motor Vehicle Accidents: 3Property Checks: 24Alarms: 2The Police Department assisted with 6 fire and 12 EMS callsWarrant, 800 block Plymouth Pl., one in custody, at 2:13amFraud, 100 block 9th St., at 12:23pmMotor vehicle accident, 30th St. & Bay Ave., at 12:58pmMotor vehicle accident, W. Station Rd., at 1:44pmWarrant, 3300 block Haven Ave., one in custody, at 1:57pmTheft, 900 block Ocean Ave., at 3:22pmMotor vehicle accident, 8th St. & Wesley Ave., at 8:14pm OCEAN CITY POLICE SUMMARIZED WEEK’S ACTIVITIESJuly 6 – 12, 2014Calls for Service: 1,508Daily Average: 215 PUBLIC SERVICE ANNOUNCEMENTS:Just a reminder that it is a violation of a City Ordinance to have dogs on the boardwalk anytime during the year.City Ordinance 87-17sec.4-32 prohibits any Boat/Trailer over 22 feet in overall length from being parked on a city street. Any boat/trailer less than 22 feet in overall length can only remain on a city street for three consecutive days. Officers will be issuing summons and towing boats/trailers for any observed violations. July 10, 2014: ThursdayCalls for service: 176Motor Vehicle Stops: 15Motor Vehicle Accidents: 1Property Checks: 22Alarms: 4The Police Department assisted with 13 fire and 7 EMS callsDWI, Ocean Dr., one in custody, at 2:14amTheft, E. 10th St., at 7:31amMotor vehicle accident, 800 block Ocean Ave., at 10:50amShoplifting, 1100 block Boardwalk, at 4:29pmBurglary, 800 block St. James Pl., at 4:47pmCDS. 400 block Beach. one in custody, at 10:59pm July 12, 2014: Saturday Calls for service: 297Motor Vehicle Stops: 41Motor Vehicle Accidents: 3Property Checks: 33Alarms: 3The Police Department assisted with 13 fire and 11 EMS callsHarassment, 4600 block Beach, at 1:03amTheft, 3000 block Wesley Ave., at 7:42amShoplifting, 1100 block Boardwalk, at 3:58pmMotor vehicle accident, 1200 block West Ave., at 6:51pmMotor vehicle accident, 13th St. & Asbury Ave., at 9:01pmCDS, 1000 block Beach, at 11:20pm July 11, 2014: FridayCalls for service: 221Motor Vehicle Stops: 33Motor Vehicle Accidents: 4Property Checks: 36Alarms: 3The Police Department assisted with 9 fire and 12 EMS callsCDS, Route 52, one in custody, at 12:57amMotor vehicle accident, Surf Rd. & Ocean Rd., at 8:31amFraud, Atlantic Ave,, at 10:07amWarrant, 10th St., one in custody, at 11:13amFraud, 600 block West Ave., at 11:34amMotor vehicle accident, 18th St. & Asbury Ave., at 12:45pmMotor vehicle accident, 1200 block West Ave., at 12:54pmTheft, 800 block Boardwalk, at 6:25pmTheft, 1100 block Bay Ave., at 8:22pmShoplifting, 1100 block Boardwalk, at 8:56pmMotor vehicle accident, 9th St. & Haven Ave., at 9:37pmCDS, 1100 block Beach, at 10:32pmWarrant, 1600 block Bay Ave., one in custody, at 11:11pm July 8, 2014: TuesdayCalls for service: 195Motor Vehicle Stops: 27Motor Vehicle Accidents: 4Property Checks: 26Alarms: 7The Police Department assisted with 2 fire and 9 EMS callsMotor vehicle accident, 800 block 8th St., at 8:02amBurglary, 600 block Wesley Ave., at 12:00pmTheft, 10th Street, at 12:08pmMotor vehicle accident, 35th & West Ave., at 1:40pmTheft, 21st Street, at 4:19pmMotor vehicle accident, 29th St. & West Ave., at 5:43pmTheft, 900 block West Ave., at 9:15pmTheft, 800 block Plymouth Pl., at 9:43pmMotor vehicle accident, 11th St. & Ocean Ave., at 10:11pmShoplifting, 1100 block Boardwalk, at 10:31pmlast_img read more

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Technical thinking

first_imgThe Peebles Hydro Hotel was the setting for the Scottish Association of Master Bakers’ (SAMB) ‘James Scott’ technical sessions, held on 29 May. Presentations ranged from the art of pulled sugar modelling to staff recruitment and new bakery investment. In the first session, Ian McInally, lecturer in catering studies from the department of food at Glasgow Metropolitan College, gave a short description of pulled sugar and its range of applications. He also gave several demonstrations, including finishing off a basket of fruit with further pieces of ‘blown’ sugar fruit, a pulled sugar ribbon and some pulled sugar flowers. In addition, he constructed a swan and added it to a display of orchids on a piece of driftwood.Canada tripThe SAMB’s 40 Group study tour to Vancouver, which took place in October last year, was the subject of the second session. Campbell’s Bakery’s Iain Campbell described the group’s trip, which included bakery visits and social events in Vancouver, the culmination of 18 months planning.JobCentre Plus external relationship manager Linda Prattis gave delegates advice on staff recruitment in the third session of the day, including how to make job application form layouts and advertisements more appealing and how local job centres can help with sourcing new employees. She also touched on the funding available for employing certain classes of unemployed people and the employment of people with disabilities.Moving storiesIn the day’s final session, Gordon McGhee of McGhee’s Bakery in Glasgow; George Stevenson of Mathiesons, Falkirk; Alan Stuart of Stuarts of Buckhaven; and Alan Marr of Aulds (Food), Inchinnan, participated in a session entitled ‘We Invested in New Bakeries’. McGhee and Stuart described how they found sites, planned and built from scratch bakeries to suit their individual product range, volume, production and distribution requirements. Stevenson described how Mathiesons sourced a suitable existing building and discussed the pros and cons of converting it into a bakery to meet all its storage, production quality control, distribution and food safety requirements. And Marr discussed the fire that completely destroyed its desserts facility in Inchinnan, and the speed at which it resumed production in temporary premises. Within eight weeks, the company had constructed a 25,000sq ft semi-permanent, fully air-conditioned factory at Inchinnan.last_img read more

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Costa promotes one-day festive BOGOF deal

first_imgCosta Coffee has introduced a one-day promotional deal to boost sales in the run-up to Christmas.The Whitbread-owned coffee shop chain said the offer, which ran between 2pm and 5pm yesterday (28 November), allowed UK customers to claim one of its specialist Christmas drinks for free when they bought a medium-sized Christmas drink first.The move follows a similar offer promoted by the company back in June on its range of Ice Cold drinks, which Costa had promoted using a Facebook event through its dedicated social media page.This month’s deal saw almost 1,000 more individuals looking to participate in the event promoted online compared 1,753 individuals who signed up to Costa’s first discount deal five months ago.last_img

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Vermont legislators honor Lund Family Center for 120 Years

first_imgOn March 24, Lund clients, staff, legislators, trustees and friends joined together in the Cedar Creek Room at the Vermont State House, to celebrate Lund Family Center’s services to families throughout Vermont at the kick-off celebration honoring Lund’s 120th Anniversary Year.  Event Co-Chairs Jeanne Kennedy and Kit Stone cut the congratulatory cake and served it to the large group of supporters and friends gathered in tribute to Lund’s mission and accomplishments. A resolution had been adopted earlier in the day in the Vermont House of Representatives to recognize Lund’s dedication to strengthening families and helping children thrive.  The resolution was sponsored by Rep. Johanna Leddy Donovan of Burlington, a former member of the LFC Board of Trustees, and co-sponsored by over sixty House members, who represented a full spectrum of legislators. Guests paid tribute to Lund’s longevity and successes. Board President Eileen Simollardes commented that “If the ten women who founded Lund 120 years ago could see us now…these were women who lived all over Vermont, they had no vote or immediate means of transportation, yet they managed to gather to establish a unique organization that endures and continues to flourish.”  Lt. Governor Brian Dubie commented that the resolution was earned and shared his best wishes for another 120 years of great work.  Senate President Pro Tem Peter Shumlin called Lund Family Center the crown jewel of Vermont promising to do everything the legislators can in the State House to keep Lund strong.  Speaker of the House Shap Smith commented on the importance of Lund‘s service to all Vermonters, noting that the Legislature would continue its support of Lund’s mission.  Smith encouraged those present to stay involved, step up and support Lund’s activities and write that check that will ensure that Lund can continue its outstanding services to Vermont’s families. Since its founding in 1890, Lund has kept pace with shifts in the social fabric of our community.  Event Co-Chair Kit Stone said “… the definition of family has evolved in the past 120 years, and with that, so have Lund’s programs and services, yet we remain true to our mission of strengthening Vermont families.”  Executive Director Barbara Rachelson described “how many hours of passion and dedication have been spent over the years to make the lives of Vermonters better.”  Kim Coe, Director of Residential and Community Treatment programs summed it up well saying, “who knew we would be receiving awards for exceptional outcomes…we did.”A Brief HistoryLund Family Center was founded 120 years ago by a committed group of women affliated with the Women’s Christian Temperance Union.  Originally called “The Home for Friendless Women,” Lund was a maternity home where women hid during their pregnancies, gave birth and placed their child for adoption.  Reference to Lund was often spoken of in whispers and the work at the home was shrouded in secrecy due to the stigma of unwed motherhood which prevailed at the turn of the century. In fact, well into the 1950s a bowl of wedding rings was kept by the door for residents to don when going out into the community. Over 120 years Lund Family Center has facilitated more than 8,600 adoptions and served more than 50,000 people with residential treatment, high school and GED preparation, childcare, job training and independent living programs.  The impact of Lund’s work is felt across Vermont and the country.  Vermont’s oldest and largest private adoption agency, Lund is the state’s only residential program where women can receive mental health and substance abuse treatment under the same roof as their child.   Anywhere else, mothers are separated from their children yet outcomes improve when families remain intact, as they do when receiving services through Lund’s programs. The strength of Lund’s work and impact of its services lies in the breadth of support the organization extends to families regardless of their parenting choice.  The contemporary approach to individualized treatment further strengthens Lund’s ability to customize services to meet the specific needs and goals of each client.# # #last_img read more

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January Letter from the Editor: 20 Years of You

first_imgThis year marks the 20th anniversary of Blue Ridge Outdoors magazine. What started as a quarterly insert in a Charlottesville-based alt-weekly has grown into the largest regional outdoor magazine in the country with over 350,000 readers from Maryland to Georgia. We’ve expanded from a part-time staff of three sorting slides and faxing proofs from a windowless basement office to a multimedia team of 15 generating print, web and video content.I’ve been editor of the magazine for 14 of those years, and I’ve seen a lot of changes. New adventures like stand-up paddleboarding, zip-lining, and obstacle course racing have emerged. The South added Congaree National Park, three state parks in North Carolina, and new wilderness in Virginia. Microbrew madness has swept the South, and several mountain towns have become craft beer capitals. Over 11,000 thru-hikers have completed end-to-end journeys of the Appalachian Trail, including a five-year-old (with his parents) and an 81-year-old. The 1,000-mile Mountains to Sea Trail was just a dream twenty years ago; today it stretches from the Smokies to the Outer Banks. Tourism and recreation have rescued many mountain towns and revitalized regional economies.As the voice of the mountains, Blue Ridge Outdoors has rallied readers to help protect the places where we play. With your help, we’ve been instrumental in safeguarding rivers, clean air, and public lands.We’ll officially celebrate our 20th anniversary in our March issue, but beginning this month, we’re introducing a Then and Now department that reflects on the evolution of outdoor adventure in Southern Appalachia over the last two decades.Blue Ridge Outdoors continues to evolve with our readers, but one thing will always remain the same: authentic storytelling about the people, places, and issues that matter most.Some of those stories may be your own. In 2015, we’re hoping to include even more reader voices in our pages. We’ll also be regularly featuring your photos and video. So strap on your helmet cams and start planning big, bold adventures for the new year.last_img read more

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How brands win with big personalization

first_imgIn his book The Paradox of Choice Barry Schwartz has shown that an excess of choice for the consumer usually has a negative impact on sales results. A shop with 24 varieties of jam will, as a general rule, sell less jam in total than a shop with only six varieties. The use of big data can overcome this problem, because big data makes possible big personalization. A better focusing on the known preferences of consumers in terms of products, services and communication helps consumers to make their choices. The more personal and relevant the content communicated to a customer, the more likely that the customer will generate positive feedback and eventually make a purchase. Instead of showing your customers all the options in your product range, the trick is to show them just the three options you think will interest them the most. At Amazon, 35 per cent of all sales result from personalized recommendations; at Netflix the percentage is as high as 75 per cent. Personalization is therefore a key step in your data strategy. It is the ultimate way to raise your digital customer relationship to a higher level.Many consumers are open to the idea of receiving the right (commercial) message at the right time. My own research has shown that 33 per cent are either positive or very positive towards the concept of personalized advertising. Consumers like to buy products. Consumers therefore like to have information about products – but only relevant information provided at the moment when they most need it. The ability to manage big data effectively will be a major tool in helping to achieve extreme customer orientation in the years ahead. The expectations of consumers will continue to evolve. They will almost certainly be less tolerant about receiving the wrong message at the wrong time.This presents a serious challenge to the modern marketer. Instead of focusing on the average customer, from now on they will need to focus on the individual customer. Classic marketing involves getting to know and understand the average customer. This often resulted in the drawing up of a profile that was so general as to almost be meaningless. Many companies have ‘athletic males between the ages of 25 and 45’ in their target group. This type of profiling was necessary to select the right media and to adjust the message to reflect the target group. But the problem of working with averages is that they also tend to produce average results. One of the classic marketing dictums is that ‘half of the marketing budget is always wasted; the trick is to find out which half’. This is the result of failing to pay sufficient attention to the wants and needs of individual customers. continue reading » 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more